Key takeaways
- Contribution margin — the share of each sale left after variable costs — determines how fast you reach break-even.
- Raising price or cutting variable cost lowers the break-even point quickly.
- Break-even is a floor; you also need to cover your own pay and taxes to be truly profitable.
Fixed vs variable costs
Fixed costs stay the same whatever you sell: rent, salaried wages, insurance, software subscriptions and loan payments. Variable costs rise with each sale: materials, packaging, payment processing fees, shipping and sales commissions. Getting this split right is the most important step, so go through a few months of bank statements.
What-if: price and cost changes
In the example, each $45 sale leaves $27 after $18 of variable costs — a 60% contribution margin. Raising the price to $50 increases the contribution to $32 and cuts break-even to 266 sales. Cutting variable cost to $15 instead gives a $30 contribution and 284 sales. Try your own changes above.
Using break-even to plan
Divide monthly break-even units by the days you are open to get a daily target. If that number is unrealistic, look at reducing fixed costs, increasing price, or focusing on higher-margin products. The SBA recommends estimating costs carefully when planning a business, and lenders often ask for this analysis.
Worked example
Contribution per unit = $45 − $18 = $27. Break-even units = $8,500 ÷ $27 = 314.8, rounded up to 315 sales a month. Break-even revenue = $8,500 ÷ 60% contribution margin = $14,166.67.
Methodology and sources
Break-even units = fixed costs ÷ (price − variable cost per unit), rounded up to whole units. Break-even revenue = fixed costs ÷ contribution margin ratio. It assumes a single average price and cost; for several products, use weighted averages.
Sources: Investopedia – Break-even analysis · U.S. SBA – Calculate your startup costs
Frequently asked questions
What costs count as fixed?
Costs that do not change with sales volume in the short term, such as rent, base salaries, insurance and subscriptions.
How do I handle several products?
Use a weighted average price and variable cost based on your expected sales mix.
Should I include my own salary?
Yes, if you want break-even to mean the business can pay you. Add it to fixed costs.
How often should I recalculate?
Whenever prices, suppliers or fixed costs change, and at least once a year.
Results are estimates for educational purposes and are not financial advice.